Thank you for stopping by! I’m Lily, an Ethiopian American attorney turned award-winning travel journalist and editor whose work appears regularly in top publications, such as National Geographic Traveller, Skift, Conde Nast Traveler, Sierra, and more. I also have the honor of speaking and moderating regularly at major global tourism events — on issues ranging from destination stewardship to responsible travel marketing and storytelling — and I lead conference workshops on how to be an impactful writer.

I’m a long-time advocate of sustainable tourism as a tool for heritage preservation and tipping the scales of inequity. My coverage prioritizes businesses that center nature and communities as key beneficiaries of tourism. Asking the right questions and demanding industry accountability is part of my mission. Behind my “why:” a multicultural upbringing that spans three continents. Read more about me here and if your vision aligns, subscribe and let’s work together.

“Lily has a knack for writing about discerning tourism trends and issues when no one else is discussing them. I always want to sit down to read what she has to say. She has the innate ability to find interesting people with important stories and experiences to share.” – Andrea Rees